The new favorite of eyelashes? Cluster lashes

False eyelashes, as an extremely important part of eye makeup, have always been highly regarded. In the past market landscape, eyelashes were mainly divided into two categories: Eyelash extensions and strip eyelash. These two types of eyelash products not only meet the needs of different consumers, but also establish the basic framework of the eyelash beauty market.

Eyelash extensions provide consumers with a long-lasting eyelash growth effect. It requires a professional eyelash stylist to graft individual false eyelashes onto the natural eyelashes one by one. The eyelash effect created in this way is very natural, as if the eyelashes become thick and curled, and can last for a long time. However, the process is relatively complex, expensive, and requires regular visits to the store for eyelash extensions.

And strip eyelashes are a relatively convenient eyelash product. It appears in the form of a whole row, and consumers can stick it on their eyelids themselves, which can quickly change the eye makeup effect, increase the density and curl of eyelashes.

View this post on Instagram

A post shared by Wendy (@meteorlashes)

However, the durability of strip eyelashes is relatively short, and it requires some practice in pasting techniques to achieve a natural and beautiful effect.

However, with the continuous development of beauty technology, a new eyelash product – DIY eyelashes – has emerged. This type of eyelash quickly made a name for itself in the market, especially in foreign markets where it is extremely popular.

Cluster eyelashes have many significant advantages. Firstly, it can be used in conjunction with professional adhesives, which greatly extends its usage time. Compared to traditional strip eyelashes, it does not easily fall off and can maintain good eyelash makeup effect for a longer period of time. Secondly, the affordability is one of its major highlights. In today’s consumer market, cost-effectiveness is an important factor that many consumers consider. DIY eyelashes provide more consumers with a high-quality eyelash beauty experience at a lower price. Furthermore, the diversity of styles is also an important reason for its popularity. Whether pursuing a natural and fresh light makeup effect or wanting to create an exaggerated and gorgeous heavy makeup style, you can find the right cluster eyeshadows among numerous styles.

For consumers, the emergence of laser clusters undoubtedly provides more choices. Those who want long-lasting and beautiful eyelashes without spending too much money have finally found the ideal product. It combines the durability advantages of laser extensions with the convenience of strip eyelashes, and has unique competitiveness in terms of price and style.

From the perspective of market development, the popularity of cluster eyelashes also reflects the changing demand for beauty among consumers. With the acceleration of people’s pace of life, they aspire to balance efficiency and cost while becoming more beautiful. Self grafting eyelashes perfectly meet this demand, and it is a typical representative of the beauty industry’s continuous innovation and adaptation to market demand. I believe that in the future, with the further development of technology, false eyelashes will continue to be optimized and upgraded, bringing more surprises to the beauty market.