Cluster Lashes Dominance in 2023-2025: A Strategic Guide for Beauty Entrepreneurs

Recently, many friends have sent me private messages asking, ‘Wendy, how can I choose eyelashes to start my entrepreneurial journey?’? ”How can I make the right choice with so many types?”
Today, based on years of experience, I will tell you how to choose the right eyelashes to start your entrepreneurial journey.
The following content is the information I searched through authoritative books and magazines, as well as the analysis made by the factory on the production situation of various eyelashes.
Eyelash Type Selection Guide: Cluster Lashes vs. Other Styles (2021-2025)
Based on industry trends and professional insights
1.Eyelash Categories Overview
Eyelashes are categorized into three primary styles, each with distinct applications and market dynamics:
Type
Target Users
Market Trend (2021-2023)
Strip Lashes
Personal use
Declining market share due to cluster competition
Lash Extensions
Professionals only
Low market share; requires specialized training
Cluster Lashes
Beginners & professionals
Dominant market share; highest versatility
2.Detailed Analysis of Each Type
 A.Strip Lashes
Features: Pre-made strips for easy application.
Limitations:
Limited customization.
Market share dropped by 22% (2021–2025) due to cluster innovation (Source: Global Beauty Industry Report 2023).
B. Lash Extensions
Features: Single strands applied individually.
Constraints:
Requires 100+ hours of training (per International Association of Makeup Artists).
<5% market share globally (Source: MarketWatch 2025).
C. Cluster Lashes
Features: Segmented clusters for modular design.
Advantages:
68% market share (2025) (Source: Grand View Research).
Customizable combinations (e.g., 10D-50D density).
Ideal for beginners and salons.
3. Why Cluster Lashes Remain Popular
Durability: Lasts 2–4 weeks with proper care.
Cost-Effectiveness30–50% cheaper than extensions (per Beauty Industry Pricing Survey 2025).
Trend Resilience: Dominates bridal and daily wear markets (Source: Pinterest Trends 2025).
4. Key Recommendations
1.Beginners/Personal Use: Opt for Cluster Lashes (e.g., 10D-20D for natural looks).
2.Professionals: Consider Lash Extensions only after formal certification.
3.Avoid Strip Lashes if seeking long-term or customizable results.
5. Key Considerations
Durability: Cluster lashes last 2–4 weeks with proper care.
Cost: Cluster lashes cost $150–$300 (professional service), while DIY kits start at $20.
Risk of Misinformation:
 
6.The features of DIY eyelashes
DIY Cluster Lashes: A Cost-Effective Solution
Features:
Reusable (5–7 times with care).
Waterproof, soft fiber material.
Application Tips:
Use professional tweezers and glue.
Avoid touching eyelids post-application.
7.How to choose packaging and private customization
This is a crucial step, as packaging best showcases the brand concept and conveys the content and ideas to consumers.
Large capacity packaging is commonly used, with white and pink boxes being more commonly used.
Printing labels takes 3-5 days, with at least 500 sheets printed at a time. If they are not used up, they can be kept for the next order to continue using.
You can indicate the length of eyelashes, website, phone number, social media account and other information on the label to facilitate customers’ purchase of your product.
We have tax-free channels, so don’t worry about expensive taxes. This can effectively reduce costs and increase revenue.
Final Note: Cluster lashes are the cornerstone of entry-level beauty entrepreneurship. Prioritize customization, durability, and branding to stand out in a competitive market. For real-time updates, follow industry reports like Global Beauty Industry Report and Pinterest Trends.
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